Recently I had a pleasure to support small yet impactful school in rural Cambodia, just outside of Siem Reap, by helping them with their communications and telling their story. I’m excited to share a short documentary I created for the school, portraying the extraordinary story of Sambat while aiming to convey the generational trauma that continues to impact the youngest members of this community.

My goal was to capture the lovely energy of the place and the children while protecting their identity and privacy. When I first took on this challenge—telling their story without showing their faces—I wasn’t sure if I’d swing and miss... It’s a departure from the norm in NGO communications in that area, but I felt it was worth taking the risk and exploring a less conventional approach. The short time I was there made me wonder how much more could be achieved with a professional setup and deeper exploration.

Following this same philosophy, I built their website, lifeguideorganization.com hoping it will open doors to new collaborations and opportunities. Feel free to explore the site and get in touch with Sambat if you’re interested in supporting or partnering with this incredible cause.The kids at LGO are just amazing—some of them have such a drive to learn that they could end up at Harvard (or wherever they’d like!) if only they had the opportunity.

Many of them and their families face financial challenges, and LGO serves as their safe zone while striving to provide them with better chances for their futures.

A special thanks to Angkor Kampuchea Dentist, who generously stepped forward to provide the school with dental health education and check-ups.

The Leap platform was designed to simplify patient recruitment for clinical trials while empowering patients to make informed decisions. The project focused on defining a clear vision, identifying key stakeholder needs, prioritizing features, and conceptualizing user-friendly designs to enhance clinical trial accessibility and engagement.

This project centered on developing a patient-centric recruitment campaign for clinical trials, emphasizing empowerment and understanding. The campaign introduced a mindset shift, placing the patient at the heart of the process and fostering a sense of collaboration between patients and healthcare providers. Through compelling design and storytelling, the initiative highlighted the value of patient choice and engagement, creating materials that resonated deeply with diverse audiences while promoting inclusivity and accessibility in clinical trial participation.

Exploring the psychology, motivations, and needs of patients enrolling in clinical trials — placing the patient at the center to transform recruitment campaign communications. By gaining a deep understanding of what truly motivates participation, we can design more empathetic, effective strategies that inform how pharmaceutical companies structure their operations — with the human experience at the core.

The campaign aimed to raise awareness about the missed opportunities for timely insulin introduction and the impact healthcare professionals (HCPs) can have on patients living with diabetes who often feel misunderstood.

Through the power of storytelling, the concept focused on fostering empathy and creating a sense of shared understanding. It encouraged both patients and HCPs to recognize the potential for improved treatment and better outcomes for those affected by diabetes.

This project focused on developing a comprehensive HR training strategy and content aimed at creating a unified learning experience across the organization. A cohesive brand identity and structure were established for all training materials, ensuring consistency across various platforms.

A suite of templates for PowerPoint, Word, Articulate Rise, and Articulate Storyline was designed to streamline content creation, making it easier for teams to produce high-quality training materials. The project also developed a consistent visual style for all video communications, with finalized scripts and storyboards for Workday teaser videos. Additionally, a proof-tested, sustainable video production process was put in place, ensuring efficient and scalable video creation for future needs.

This project involved understanding the technical foundation of the existing platform and gathering insights from diverse stakeholders. Through user research and persona development, a new product vision was defined for an enhanced intranet experience.

The outcome included an optimized information architecture, seamless integration across the broader ecosystem, an improved user interface, and AI-driven features for personalized experiences. Additionally, Microsoft Viva Connections was enabled to foster a more connected and efficient digital workplace.

Interactive Point of Sale Experience for COTY – Aelia Duty Free (Auckland & São Paulo) | Brands: Marc Jacobs, Chloé, Calvin Klein, Hugo Boss, Gucci. In collaboration with AlphaQ Digital.

We created a digital point of sale experience that reached beyond the screen—detecting passersby from a distance, triggering synchronized calls to action, and delivering gender-specific product messaging. The result: an average interaction time of 94 seconds.

Creating impactful digital experiences across various touchpoints. Leading point of sale digital engagement strategies and software development. Specializing in UI/UX design and video content creation. Conducting market research to integrate innovative digital technologies for enhanced customer engagement. Overseeing seamless on-site installation to ensure smooth execution.

This project focused on designing a comprehensive online training intranet for in-store sales staff at a luxury brands portfolio, aimed at enhancing fragrance sales skills. The platform featured regular news updates, training videos, and a reward system to drive engagement and motivation.

It provided a seamless and intuitive user experience, making training content easily accessible while allowing employees to track their progress. The solution was designed to create an interactive and dynamic learning environment that aligned with the brand’s commitment to superior customer service and sales excellence.

Designing a comprehensive CRM product tailored for the banking sector, including the creation of a unique logo and visual brand identity. Developing custom icons and UI elements to ensure a cohesive and intuitive user experience. Collaborating closely with stakeholders to align design with client needs and enhance customer engagement. Crafting a visual language that reflects the bank’s values and vision while ensuring clarity and ease of use across the platform.